Iowa Liquor Sales Analysis
An analysis of Iowa liquor sales would examine the volume and revenue of alcohol sales in the state, including a breakdown of sales by type of alcohol, brand, and distributor. It would also look at consumer behavior and trends. This analysis on Iowa Liquor Sales from Jan '21 to Jan '22 is conducted to identify the best business strategy for La Crosse Distilling Co. to penetrate Iowa's liquor market in 2022.
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As the Project Leader, our group managed to receive the "Best Group Award" with a perfect score of 100 while competing against 18 other groups.
Objective
Insights
The scope of this analysis is to analyze the market and other aspects of liquor sales in Iowa to maximize the business expansion of La Crosse Distilling Co.
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Our objective as data analysts will be to give recommendations such as liquor category, bottle size, price, best counties to focus on, and the best store brands for La Crosse Distilling Co. to establish partnerships with.
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This analysis will help La Crosse Distilling Co. to identify the best business strategy to penetrate Iowa market in 2022.
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Whiskey, Vodka and Liqueur are the TOP 3 in Liquor Sales & Bottles Sold in Iowa.
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Highest Sales occurs in the month of March, June and December.
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Most transactions are made on Friday.
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Polk county have the highest liquor sales and bottles sold compared to other counties.
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Stores can be divided into 4 categories: Grocery Store, Convenience Store, Liquor Store, and Drug Store.
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Grocery Store have the highest total sales and average sales while Convenience Store have the most number of sales.
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There are 184 liquor vendors in Iowa with Diageo Americas, Sazerac Company Inc. and Jim Beam Brands being the TOP 3 vendors.
